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Awake at midnight, lit by a phone
The case for sleep

You can’t feelhow tired you are.

Not because you’re weak, or lazy. Because a tired brain is the worst judge of how tired it is. Here is what the science actually says, gently, in numbers, and why it is worth making sleep easy.

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Start here

You’re not bad at sleep.
It just slips, quietly, and adds up.

A late reply, one more episode, an early alarm. None of it feels like much. The problem is that the cost never arrives as a bill you can read, it arrives as a slightly duller, edgier, more fragile version of you that you slowly mistake for normal.

The problem, first

Singapore is one of the most sleep-deprived countries on earth.

0 in 100

of us don’t get even seven hours on an average night.

Each dot is one of us. The lit ones didn’t sleep enough last night.
  • 1 in 5 sleeps five hours or less
  • 40% wake up tired every day, 3x the global average
  • 1h 19m short a night, about 20 lost days a year
YouGov Global Sleep Trends 2024 (44% at 7h+, among the lowest of 17 markets) · IKEA Sleep Report 2025.
Running on too little sleep
Why we’re awake
0%

Two-thirds of us say stress is what keeps us from sleeping well.

Followed by heavy workloads and anxiety. The lamp goes off. The day doesn’t.

Stress
65%
Heavy workload
53%
Anxiety
51%
Share who say it disrupts their sleep
ResMed Global Sleep Survey 2025 & 2026 (SG n=1,000 each).
Awake at 3am, day still running
What it already costs
0%

Nearly three in four working Singaporeans have called in sick because of poor sleep.

Most of us get a good night only four nights a week, and a third have simply resigned ourselves to it. Bad nights aren’t a quirk here. They’re a habit.

ResMed Global Sleep Survey 2025 & 2026 (SG n=1,000 each).
Running on empty

Tired of being tired?

Meet the Sleep strip
The invisible deficit
0 nights

Fourteen nights of six hours leaves your brain as slow as if you’d skipped two nights of sleep entirely.

And here is the cruel part: through all fourteen, people rated themselves only slightly tired. Your performance keeps falling while your sense of how you’re doing flatlines. The deficit hides from the one instrument measuring it, you.

Van Dongen et al., Sleep 2003.
Functioning, but dulled
Things we tell ourselves

Four sleep myths,
gently retired.

Tap a card. Every answer is cited, and none of them is about us.

Myth 01

“I function fine on five hours.”

Tap to see the science
What the science says

At six hours a night, performance keeps falling for two straight weeks, while people keep rating themselves fine. Feeling fine is not evidence.

Van Dongen et al., Sleep 2003 (n=48)
Myth 02

“Eight broken hours still count as eight.”

Tap to see the science
What the science says

With total hours held constant, fragmented sleep alone produced impairment approaching total sleep loss. Continuity is not a bonus, it is the point.

Bonnet, Sleep 1985 · Martin et al., AJRCCM 1997
Myth 03

“A long day makes me tired, not impaired.”

Tap to see the science
What the science says

Around seventeen hours awake, you test as impaired as a driver at 0.05% blood alcohol. By twenty-four, about 0.10%. Tired is a performance state, not a mood.

Dawson & Reid, Nature 1997
Myth 04

“Getting by on less is just how Singapore works.”

Tap to see the science
What the science says

Local research links sleeping under five hours to faster cellular ageing. Normal here doesn’t mean harmless. It just means common.

Duke-NUS / NHCS, Communications Biology 2019
Try your week

How much are you
actually banking?

Adults need seven to nine hours a night. Drag to your usual weeknight, watch the week add up, and see what the research says life looks like at that level. Arithmetic, not judgment.

0h
 

The easiest first step to an earlier night: see how the Sleep strip works →

7–9h adult range: Hirshkowitz et al., Sleep Health 2015 · AASM & Sleep Research Society consensus, Watson et al., Sleep 2015. Impact figures are research on sleep, not claims about Abso.
The reframe

Sleep isn’t what you do when the day is done.
It’s what makes the day work.

What a night gives back · 01 Focus
0

One full night makes you more than twice as likely to crack a problem you’re stuck on.

Sleep files the day into memory and quietly connects it overnight. The sharpest thinking doesn’t start with the first coffee. It started the night before.

Wagner et al., Nature 2004 · Gais et al., Learning & Memory 2006.
Clear-headed at a sunlit desk
02 Calm
0%

One well-slept night can swing next-day anxiety down by as much as thirty percent.

And the more deep sleep you get, the further it falls. Researchers describe deep sleep as a natural anxiolytic: calm, rebuilt nightly, free.

Ben Simon et al., Nature Human Behaviour 2020.
Resting, calm
03 Body
0

Well-slept people fight off the same cold virus over four times better.

An extra hour of sleep also trims about 270 calories a day, naturally, and the American Heart Association now counts sleep among the heart’s eight essentials, beside diet and exercise.

Prather et al., Sleep 2015 · Tasali et al., JAMA Internal Medicine 2022 · AHA, Circulation 2022.
Waking clear in morning light
04 Beauty
Beauty sleep

is real. Well-rested faces are rated healthier and more attractive.

Same faces, photographed rested and short-slept: raters could see the difference. Skin also does its repair on the night shift, and poor sleepers show more visible signs of ageing. The cheapest skincare step happens with your eyes closed.

Axelsson et al., BMJ 2010 · Oyetakin-White et al., Clin Exp Dermatol 2015.
Rested skin in morning light
05 Recovery
0%

Athletes who stretched their sleep shot nine percent better, and sprinted faster.

A Stanford team extending toward ten hours in bed, an illustrative elite case rather than a promise. Recovery runs on the night shift: full nights also protect the training hormones that a single short week can drain by 10 to 15 percent.

Mah et al., Sleep 2011 · Leproult & Van Cauter, JAMA 2011.
Training on a full night
10:48 PM

The descent begins.

Lights low. Heart rate eases, core temperature starts its overnight drop. The door to sleep opens on rhythm, not willpower.

11:09 PM

Light sleep, the gateway.

Muscles release, brain waves slow. The first stop on the way down, easy to be pulled back out of.

1:30 AM

Deep sleep. The repair shift.

The first half of the night is rich in deep sleep: the body’s overnight repair, and the stage that files the day into memory.

3:02 AM

The fragile hour.

Wake-ups here fragment the architecture. Broken sleep impairs you even when the total hours look fine.

5:40 AM

REM rises toward morning.

The last third of the night is rich in REM, where the brain processes emotion. Cut the night short and this is the part you lose.

7:02 AM

A full night, complete.

Every stage got its turn. This is what mornings are supposed to feel like.

What good looks like · one night, scrubbed
10:48 PM
AwakeREMLightDeepSleep pressure does the workDeep sleep, front-loaded: repair & memoryContinuity matters as much as hoursREM, back-loaded: the emotional reset
In the strip · Fall asleep
Melatonin2mgthe body clock’s night signal, low on purpose
Lavender20mgthe classic wind-down botanical
Passion flower20mgits quiet partner
In the strip · Sleep deeper
Valerian root25mgthe depth herb of traditional sleep blends
GABA5mgthe brain’s own brake chemical
In the strip · Wake clear
L-Theanine25mgcalm that carries into morning, without drowsiness
Vitamin B61.3mga cofactor on the body’s own melatonin pathway
Scroll the night
Sleep architecture: AASM staging · Bonnet 1985 · Actives: doses per strip from the supplement panel, not evaluated by the HSA
AwakeREMLightDeep

Long unbroken blocks. Deep sleep front-loaded, REM back-loaded, every stage gets its full turn.

Fragmentation vs continuity: Bonnet, Sleep 1985 · Martin et al., AJRCCM 1997.
Same hours, different nights

It’s not just how long.
It’s how whole.

Two nights can log the same eight hours and deliver completely different mornings. The difference is architecture: whether the night ran its full sequence, or kept getting pulled back to the surface.

The science of a night

What enough sleep tends to give back.

01

Sharper memory*

Sleep files the day, encodes what’s new, and connects it overnight. The cheapest cognitive upgrade there is.

Yoo 2007 · Wagner 2004
02

Steadier mood*

Deep sleep is the brain’s built-in calm switch for the day after.

Ben Simon et al. 2020
03

Faster recovery*

Night is the body’s repair shift; sleep is one of the heart’s eight essentials.

AHA, Circulation 2022
04

Stronger immunity*

Well-slept people resist infection far better after the same exposure.

Prather et al. 2015
05

Appetite in check*

About an hour more sleep, about 270 fewer calories a day, no diet required.

Tasali et al. 2022
06

Healthier skin*

Rested skin recovers its barrier faster and shows fewer signs of ageing.

Oyetakin-White et al. 2015
07

A longer run*

Great sleep habits are linked to years of extra life expectancy.

Qian et al., ACC 2023

*Benefits associated with healthy, sufficient sleep in published research. Statements about sleep, not claims about Abso; not evaluated by the HSA.

The honest bit

Knowing all this doesn’t make 11pm easier.
That’s the part we build for.

Where Abso comes in

The Abso Minute.

The whole ritual, from open to done, in less time than the kettle takes.

Peeling one Sleep sachet
01 · 0:00

Place

Peel one sachet, place the strip on your tongue. No water.

The strip dissolving
02 · under a minute

Dissolve

Melts on the tongue in under a minute, absorbed through the mouth’s lining.

Settling into the pillow
03 · ~5:00

Feel

Feel it in 5: felt onset in minutes. Then the night does the rest.

Abso Sleep pack and sachet
Absorbed, not swallowed

Built for the last
five minutes of the day.

A strip dissolves on the tongue and its actives absorb through the mouth’s lining, straight toward the bloodstream. Up to 90% absorbed,* carrying the seven actives you met above, led by 2mg of melatonin, low on purpose.

<1 min dissolves on the tongue~5 min feel it in 5 (felt onset)90% up to, absorbed*2mg melatonin, low on purpose

*Up to 90% absorbed = the route ceiling for actives suited to sublingual absorption. 5 min = felt onset (time to effect), not dissolve time; individual results vary.

The strip, on the tongue, backlit
The last step

Make tonight
the proof.

You’ve seen what a full night gives back. Abso Sleep is the shortest path there: the wind-down, made effortless, so you drift off on time and wake up as yourself.

100,000+ Sleep strips taken in Singapore4.7★ from 427 verified reviews